[Swprograms] Re: Story from NYPOST.COM from Richard Cuff

[jfiglio1@xxxxxxxxxxxx]

Good point.  Rupert does have his own axe to grind in this contest.  And he's never been shy about using his house media to pursue them.

jaf

----- Original Message -----
From: Richard Cuff <richard@xxxxxxxxxxx>
Date: Tuesday, February 8, 2005 3:27 pm
Subject: Re: [Swprograms] Re: Story from NYPOST.COM from Richard Cuff

> You are correct...the article doesn't say specifically *how* they 
> reached this conclusion -- what questions they asked, how random 
> the survey was, etc.
> 
> I poked around JP Morgan's website, didn't see anything.  I would 
> point my accusatory finger at the NY Post before JPMorgan, though. 
> 
> 
> Rich Cuff / Allentown, PA  USA
> 
>  ----- Original Message ----- 
>  From: jfiglio1@xxxxxxxxxxxx 
>  To: Shortwave programming discussion 
>  Sent: Tuesday, February 08, 2005 2:32 PM
>  Subject: [Swprograms] Re: Story from NYPOST.COM from Richard Cuff
> 
> 
>  I don't understand how they arrive at this
>  conclusion near the end of the piece...
> 
>   "Unique content . . . appears to be the least
>  important factor, which implies that the loss of
>  Howard Stern and other programming should not have
>  too negative an impact" on traditional radio,
>  JPMorgan said. Last year, Sirius signed Stern to a
>  five-year deal starting in 2006." 
> 
>  I might've expressed it differently.  This way seems
>  bass-ackwards, if you know what I mean.  Also, the
>  lack of commercials may get them in the door,
>  something more than that has to keep them there.  
> 
>  And to his legions, Howard is not your run of the
>  mill unique content, if I can put it that way.
> 
>  The more I think about it, the less impressed I am
>  with JPMorgan's research and conclusions.
> 
>  John Figliozzi
>  Halfmoon, NY
> 
> 
> 
> -------------------------------------------------------------------
> -----------
> 
> 
> 
>  Richard thought you would find this story from NYPOST.COM 
> interesting:
>  While JP Morgan isn\'t exactly a market research firm, it is 
> interesting to see at least some assessment as to why people 
> listen to satellite radio.Richard Cuff / Allentown, PA
> 
>  NO ADS DRAW LISTENERS TO SATELLITE RADIO 
> 
>  Satellite radio's biggest attraction is the absence of 
> commercials, not original content like a planned show from shock 
> jock Howard Stern, according to a survey released yesterday by 
> JPMorgan. 
> 
>  The fledgling satellite radio medium, a battleground between 
> industry leader XM Satellite Radio Holdings Inc. and smaller rival 
> Sirius Satellite Radio Inc., is expected to have nearly 35 million 
> subscribers by 2010, according to JPMorgan's forecasts. 
> 
>  The survey of 1,600 consumers, which included subscribers as 
> well as non-subscribers, found almost two-thirds of subscribers' 
> radio listening time is spent with satellite radio over 
> traditional radio. Commercial-free programming is the biggest 
> driver of demand, JPMorgan said. 
> 
>  "Unique content . . . appears to be the least important factor, 
> which implies that the loss of Howard Stern and other programming 
> should not have too negative an impact" on traditional radio, 
> JPMorgan said. Last year, Sirius signed Stern to a five-year deal 
> starting in 2006. 
> 
>  JPMorgan estimates satellite radio likely will eat into 
> traditional radio listeners by 3.5 percent in 2010. Reuters 
> 
> 
> 
>       
> 
>  Did you know that 3.8 million users visited New York Post 
> Interactive at www.nypost.com making it the 5th most popular 
> online newspaper nationwide?* 
>  *Nielsen Netratings November 2004
> 
>  To sign up for Daily Newsletter Alerts, please visit 
> http://www.nypost.com/php/newsletter/classify_newsletter_clicks.php 
> 
> 
> 
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