[Swprograms] OT: XM Walkman Formal Announcement @ $350

[Joe Buch <joseph.buch@xxxxxxx>]

Here is the formal announcement of the XM Walkman which was rumored here last week.


10/26/2004 1:00:00 PM

NEW YORK, Oct 26, 2004 /PRNewswire-FirstCall via COMTEX/ -- Delphi Corp. (DPH) a pioneer of in-vehicle entertainment and electronics, and XM Satellite Radio (XMSR), America's number-one satellite radio service with more than 2.5 million subscribers, today announced a major milestone in consumer electronics -- The Delphi MyFi(TM), the first personal, portable XM2GO satellite radio that delivers XM's Ultimate PlayList(TM) anytime, anywhere -- at home, at work, in the car and now, on the go. 

"The Delphi MyFi is the next generation of satellite radio," said Francisco (Frank) Ordonez, President of Delphi Product and Service Solutions, and Vice President of Delphi Corp. "This month marks the 50th anniversary of the portable transistor radio, which revolutionized the audio world. Today, Delphi and XM continue their tradition of satellite radio breakthroughs with MyFi, another industry first." 

The hand-held MyFi gives users the personal freedom to enjoy XM Radio's Ultimate PlayList of more than 130 digital XM channels in two ways: a "live" listening mode and a time-shifting "memory" mode. The MyFi's live mode enables users to listen live to all of XM's 68 commercial-free music channels, plus premier news, sports, talk, traffic and weather channels. MyFi's memory mode -- called "My XM" -- allows users to store five hours or more of XM's outstanding content with the press of a button, even when the unit is not in use. The MyFi makes it possible to enjoy XM Satellite Radio anywhere, anytime, effortlessly. 

"MyFi is a revolutionary product that dramatically expands XM Radio's appeal and potential subscriber base," said Hugh Panero, CEO of XM Satellite Radio. "Consumers have been waiting for a wearable satellite radio that also works in the car and home. XM and Delphi are thrilled to make this product a reality in time for the upcoming holiday season." 

XM also announced today that superstar Elton John will be featured in the national TV advertising campaign to launch the MyFi. The TV spot directed by award-winning music video director and photographer David LaChapelle is a humorously surreal celebrity "slice of life," which follows Elton as he travels from place to place listening to his new hit song "Answer in the Sky" from his critically-acclaimed album "Peachtree Road" on his Delphi MyFi satellite radio. 

"The MyFi is one of the biggest things to ever happen to radio, and Elton John is one of the biggest names in music," said Panero. "We're thrilled to be working with Sir Elton, and the TV commercial is going to be an enormous hit with viewers." 

MyFi from Delphi: The Complete, All-in-One Satellite Radio 

The MyFi satellite radio (MSRP: $349.99) comes with all of the accessories needed to enjoy XM at home, at work, in a vehicle or on the go. As the most advanced satellite radio available, the MyFi offers a complete package of components and features: 

    Components

    * Hand-held MyFi receiver (weight: 7.3 ounces)
    * Rechargeable, integrated battery
    * Complete home accessory kit
    * Complete vehicle accessory kit
    * First-ever built-in XM antenna
    * Headphones
    * Remote control
    * Belt clip/stand
    * Carrying case

    Features

    * Large, illuminated six-line LCD display
    * Up to 30 channel presets
    * Live XM listening mode
    * "My XM" time-shifting memory mode (minimum of 5 hours)
    * Stock ticker
    * Sports score ticker
    * Built-in wireless FM transmitter makes any FM radio an XM Radio
    * Built-in alarm clock


The MyFi will be available at major U.S. retailers such as Best Buy, Circuit City, Crutchfield, and online sites in early December. MyFi is the newest member of the family of Delphi satellite radio products, including the acclaimed SKYFi2 and Roady2 plug-and-play radios. 

About Delphi 

Delphi continues to be an industry leader, expanding its in-vehicle and consumer electronics technologies. Leveraging its Original Equipment (OE) electronics expertise, Delphi continues to expand its consumer electronics product offerings to include new electronics products to help meet the needs and wants of today's sophisticated consumer. Delphi has sold more than 3 million satellite radio receivers including both OE and retail units. Delphi was the first company to integrate a radio into the dashboard in 1936, the first to bring satellite radio to the vehicle in 2001 and the first to bring a portable satellite radio boombox to the market in 2002. Delphi has a broad portfolio of products to answer a wide variety of information and entertainment needs. For more information about Delphi, visit http://www.delphi.com/media. 

About XM Satellite Radio 

XM is America's number one satellite radio service with more than 2.5 million subscribers. Broadcasting live daily from studios in Washington, D.C., New York City and Nashville, Tennessee at the Country Music Hall of Fame, XM's 2004 lineup includes more than 130 digital channels of choice from coast to coast: 68 one-hundred-percent commercial-free music channels, featuring hip hop to opera, classical to country, bluegrass to blues; more than 40 channels of premier sports, talk, comedy, children's and entertainment programming; and 21 channels of the most advanced traffic and weather information for major metropolitan areas nationwide. As the official satellite radio network for Major League Baseball (MLB) and NASCAR, as well as ACC, PAC-10 and Big-10 collegiate football and basketball, XM Satellite Radio is the leader in sports radio programming offering thousands of live sporting events each year. XM also is the leader in satellite radio for the automobile market through partnerships with General Motors and Honda, among others. XM is available in more than 100 new car models for 2005. Consumers can experience XM over the Internet through XM Radio Online at http://listen.xmradio.com. For more information about XM, visit http://www.xmradio.com. 

SOURCE XM Satellite Radio; Delphi Corp. 

Laura Joseph of Delphi Corp., +1-248-267-8643,
laura.m.joseph@xxxxxxxxxx; or David Butler of XM Satellite Radio,
+1-202-380-4317, david.butler@xxxxxxxxxxx
/Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20000724/XMSATLOGO
AP Archive:  http://photoarchive.ap.org
NewsCom:  http://www.newscom.com/cgi-bin/prnh/20041026/DCTU021
AP PhotoExpress Network:  PRN4
PRN Photo Desk, photodesk@xxxxxxxxxxxxxx

http://www.xmradio.com

Copyright (C) 2004 PR Newswire. All rights reserved. 


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Joe Buch
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