[Swprograms] CRI

["James Richard LeQuesne" <jleq@xxxxxxxxxxxxx>]

Ikea, the Swedish home retailer, came to China just six years ago. It not
only brought a famous European brand name here but also a range of different
lifestyle choices, from "Buy it yourself" to "Do it yourself". Why has IKEA
been so successful in introducing these new lifestyle choices? And what's
the secret behind IKEA's success? The September 7 "Biz China" has answers.

Jim
CRI/English
http://pw2.netcom.com/~jleq/cri1.htm



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