From: http://news.bbc.co.uk/1/hi/entertainment/tv_and_radio/3825701.stm
BBC is Iraq's biggest broadcaster
BBC World Service is the biggest broadcaster in Iraq and Afghanistan,
audience figures show.
Latest figures, released on Monday, showed a 60% weekly reach in the
Afghanistan capital of Kabul.
And in Iraq, the launch of FM broadcasts in Baghdad, Basra and other
major cities gained a weekly audience of 1.8 million.
Globally, there were 146m weekly World Service listeners in 2004, down
from 150m in 2003.
Short wave decline
BBC World Service attributed the global audience decline to a
significant drop in short wave radio listening year-on-year, which has
been partly offset by a rise in FM audiences.
"Short wave listening is in long-term decline as audiences demand
better audibility," BBC World Service's Acting Director Nigel Chapman
said.
"It is sometimes difficult to find suitable FM partners in some
countries or to overcome regulatory obstacles, like bans on
international news broadcasting on local FMs," he added.
BBC WORLD SERVICE
Available on FM in 139 capital cities
Global English language audience: 45 million
Half total audience comes from Africa and Middle East
In Ghana, BBC is the country's leading station
In Tanzania, 6 out of 10 people are regular listeners
US audience increased from 3.9m to record 4.7m
One in five opinion formers in New York and Washington listen each week
In the UK, 1.3m are regular listeners
Significant gains in Uganda, Egypt, Bolivia and Turkey
Significant losses in Western Europe, Saudi Arabia, India, Bangladesh
and Russia
Source: BBC World Service
Despite the decline, the World Service still has about 50% more
listeners than comparable broadcasters.
A selection of 16 surveys from key markets showed that BBC World
Service was the most trusted and objective international broadcaster.
Rapid online increase
A survey earlier this year of the audience in Iraq provisionally
indicated an increased audience of 3.3m in the country, and revealed
that one in four people listen to the BBC World Service in Baghdad.
"Taken as a whole, the use of the BBC World Service - both on radio
and online - remains broadly constant," said Nigel Chapman.
The service has extended its reach with rapid growth in online usage,
particularly among younger audiences.
Monthly page impressions rose from 228m in March 2003 - a high figure
due to the Iraq war - to a record 279m a year later.
This equates to over 16m individual monthly users, many of them young
people who would not be attracted to short wave listening.
It also represents a doubling of unique users from February 2003, when
the figure stood at 8.5m monthly users.
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Ulis R. Fleming
Radio Amateur: K3LU (ex: WB3LUI & TI5NW)
Home Page: http://www.radiointel.com
Maryland USA
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