[IRCA] Brazil radio broadcasting vs. mobile phones: interesting stats

["Fred Schroyer" <ibfreditor@xxxxxxxxx>]

Mobile phone is second most popular radio source in Brazil

Friday 21 February 2014 | 23:47 CET | News  

A survey conducted by Ibope Media and the Radio Commission has revealed that
the mobile phone is now the second most widely used device in Brazil to
listen to the radio, second only to the traditional device. The computer
comes in third place. The research also indicates that the time slot with
the highest listening for audio broadcasting on mobile phones was at 14:00
hr and for traditional equipment, the peak occurred at 10:00 hr. In one
month, radio reached 15.7 million inhabitants in Sao Paulo aged over 10
years (88.62%). Also, in the Greater Sao Paulo area, 7.46 percent of the
population listens to the radio on their mobile phone frequently.

 

Fred Schroyer

Violonista Canhoto 

Freelance Writer/Editor/Book Developer

Waynesburg, PA 15370

ibfreditor@xxxxxxxxx

 

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