[IRCA] Fwd: Music of Your Life Returns to AM Radio

[Geralyn Hollerman <lynnhollerman@xxxxxxxxx>]

-------- Original Message -------- 
>Subject: Music of Your Life Returns to AM Radio 
>Date: Fri, 27 Jan 2012 11:09:12 +1300 
>From: Radio Heritage Mail <info@xxxxxxxxxxxxxxxxx> 
>Reply-To: info@xxxxxxxxxxxxxxxxx 
>To: info@xxxxxxxxxxxxxxxxx 
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>Media Release
Radio Heritage Foundation
January 27 2012 New Life on AM for Music of Your Life 
_____________________________________ Those who listened to US stations in the late 70's and early 80's
will remember this music format - featuring adult standards - heard
on a large number of AM stations. After years of decline as listeners moved away from AM, the format
found a new home online [www.musicofyourlife.com] supported by a
small group of generally low power fringe AM stations in areas with
high numbers of retirees. In a stunning comeback, MOYL has signed a deal with the owner of some
39 AM stations to replace many existing brokered Asian and Spanish
language programs with their formula of 'Great American Songbook' and
complementary adult contemporary hits [think Michael Buble] from
February 1 2012. What's interesting: Asian and Spanish language programs are replaced
[presumably as their younger listeners migrate to FM and online],
music returns to AM, and some of these high power [10-50kW] stations
are familiar to many listeners: KBLA 1580 in Los Angeles, KIQI 1010
in San Francisco, KXPA 1540 in Seattle, KWRU 940 in Fresno, WNMA 1210
in Miami and many others. MOYL is targeted directly at the 'baby boomer' market, and is closely
associated with long time artist Pat Boone and his family - he's one
of the personality presenters - and advertisers are clearly seeing
value in using this format on AM radio in major US radio markets to
reach the 55+ listeners. For these older listeners, it'll be pleasant to tune to AM and hear
familiar tunes and slow paced presenters instead of incessant talk,
chatter and sports. The real test will be - can MOYL move some of the
next generation current 40-55 audience from FM to AM - and breathe
new life back into the AM dial. >From a radio heritage perspective, this move by MOYL underscores the
appeal of radio and familiar music to the 'babyboomer' generation
which grew up with AM radio, and which increasingly and instinctively
returns to its roots as retirement beckons.  It's this audience which dominates visitors to the Radio Heritage
Foundation website [www.radioheritage.com] and enjoys the hundreds of
entertaining features about broadcasters from their era of radio. If you're interested in radio from the 1930-1970 era, you'll enjoy
many of the stories, images and memories at www.radioheritage.com. Radio Heritage Foundation is a registered non-profit connecting
radio, popular culture, history and heritage at www.radioheritage.com. Voluntary annual supporter donation towards
operating costs is just US$25. 
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