[IRCA] TSN’s Mike Richards set to debut in the Big Smoke

["Mike Brooker" <aum108@xxxxxxxxxxx>]

TSN’s Mike Richards set to debut in the Big Smoke

Mike Richards is ready for what comes next. The TSN Radio 1050 morning drive 
host debuts at 5:30 a.m. ET Wednesday, and he’s heard all the talk. His 
success in Calgary is a product of a smaller market that won’t fly in his 
cosmopolitan hometown of Toronto. He will redefine the 25-54 male radio 
demographic in Canada’s largest market. Or something in between.
Characteristically, Richards eschews modesty. He’s not worried, for 
instance, about Greg Brady and Jim Lang at the rival Fan 590 morning show. 
“My goal is not to beat the Fan 590 in the ratings,” he said in a phone 
interview. “My goal is to be No. 1 in the entire demographic.” Hello, John 
Derringer of Q107.

full article: 
http://www.theglobeandmail.com/sports/more-sports/tsns-mike-richards-set-to-debut-in-the-big-smoke/article1981260/

TSN-1050 begins tomorrow on CHUM-1050


73

Mike Brooker
Toronto, ON 

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