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[IRCA] KIRO-710 Format Change
KIRO in Seattle ended its AM-FM simulcast yesterday around noon. After
airing a Mariners exhibition game in the afternoon, the AM started
running a continuous loop of promo announcements. Some of them are for
the new AM Sportstalk format, the others remind listeners to tune 97.3
FM for the legacy newstalk programming. The new Sportstalk format,
"ESPN 710", will take effect Monday morning.
It'll be interesting to see how well KIRO and KJR do in head-to-head
competition. Or for that matter, how well KRKO survives as the market's
#3 sportstalk station. Never mind #4, KHHO, which mostly simulcasts
with KJR.
Bruce
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