Re: [IRCA] Long ago KNBA Vallejo.

[bportzer@xxxxxxxxxxx]

Radio Disney also covers several time zones.  At 10 pm in Honolulu it's 3 am in New York, and when it's 3 am in Seattle it's 6 am in New York.  Even when it's the middle of the night in one city , it's either bedtime or earlier, or time to wake the kiddies somewhere else in Radio Disney-land.  So the programming would continue 24/7, providing little advantage to shutting off any local transmitters at night (other than saving a few bucks on the transmitter's power bill).

Bruce


 -------------- Original message ----------------------
From: "Craig Healy" <bubba@xxxxxxxxxxxxxxxxxxxx>
> > My father, who was in the advertising business in the 50s and 60s, knew a
> > number of radio station personnel.   The reason he was given for stations
> going
> > 24 hours even though they had few listeners at 3 AM is, that it was found
> that
> > if a listener was ever up late at night, and couldn't find their normal
> station
> > on the air, they'd tune somewhere else, and leave the radio on that
> channel for
> > good.
> 
> That question is often asked of Radio Disney.  The answer from them is that
> it's about reliability.  A ststion is easier to keep on the air than to shut
> off and back on every day.
> 
> Craig Healy
> Providence, RI
> 
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