Re: [IRCA] Long ago KNBA Vallejo.

["Craig Healy" <bubba@xxxxxxxxxxxxxxxxxxxx>]

> My father, who was in the advertising business in the 50s and 60s, knew a
> number of radio station personnel.   The reason he was given for stations
going
> 24 hours even though they had few listeners at 3 AM is, that it was found
that
> if a listener was ever up late at night, and couldn't find their normal
station
> on the air, they'd tune somewhere else, and leave the radio on that
channel for
> good.

That question is often asked of Radio Disney.  The answer from them is that
it's about reliability.  A ststion is easier to keep on the air than to shut
off and back on every day.

Craig Healy
Providence, RI

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