Re: [IRCA] Another perspective on AM IBOC, from the broadcasters' mailing list

[Russ Edmunds <wb2bjh@xxxxxxxxx>]

--- Mike Brooker <aum108@xxxxxxxxxxx> wrote:

> 
>  Do iBiquity really believe the
> public will jump like Pavlov's dog at anything "HD", "digital" or
> "CD-quality"?  They seem to be unaware of something called THE
> MARKET. 

*** That appears to have been one of their core beliefs all along,
based on the way things are playing out. 

Those who tend to view 'the market' in the 'there's a sucker born every
minute' mode will surely have a rude awakening. 

Ordinarily, a new product or service needs to be demonstrably superior
to anything similar, readily available, and at a price which the
potential buyer will perceive to be good value for the cost. ( I
believe this is called "Marketing 101" ). None of those criteria have
even been approached.





Russ Edmunds
Blue Bell, PA ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20id
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & Onkyo T-450RDS w/ APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


 
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