Re: [IRCA] [NRC-AM] All Christmas music formats

[LAWRENCE STOLER <lstoler99@xxxxxxxxxxxxx>]

I have nothing against Christmas music however I think the way the radio 
chooses to do it by going 24 hours a day with it as early as before 
Thanksgiving is nuts.

I believe you gradually bring the Christmas music in starting at the 
beginning of December.  On Christmas Eve, you go all Christmas music for 24 
hours.

On the other hand, a station declaring itself a Christmas-free zone is not 
such a bad idea.

Larry Stoler
WA1PDK

----- Original Message ----- 
From: "n2su" <radion2su@xxxxxxxxxxxxx>
To: <irca@xxxxxxxxxxxxxxxx>
Sent: Wednesday, December 13, 2006 5:38 PM
Subject: Re: [IRCA] [NRC-AM] All Christmas music formats


> >-----Original Message-----
>>>From: "Patrick Griffith,
>>
>>>There was an interesting story in the Business Review (Albany NY) on
>>>12/8 about radio stations that switch to All Christmas / All The Time
>>>formats around Thanksgiving. The article says that about 370 stations
>>>nationwide make the switch each year. It quoted a media research firm
>>>who reviewed 119 FM stations that adopted this format in 2005. They
>>>found an average market share increase of 10% in both the adult age
>>>25-to-54 and all listener over age 12 sections. Two Albany area stations
>>>mentioned in the article had adult 25-to-54 market share increases of
>>>50% (WKLI) and 37.5% (WTRY) last year!
>>>
>>>Personally I can't stand this format.
>>
>>Bottom line, it sells!
>>
>>I'm sure most of us on these lists can't stand it either, since many of us 
>>are broadcasters and have had to sit through six hours of this stuff at a 
>>time.
>>
>>People are amazed when I tell them "I hate Christmas music".
>>
>>I'd love to see a station declare itself a "Christmas-free zone" as a 
>>sanctuary for those of us who can't stand it.
>>
>>Bob Antoniuk N2SU
>>WGHT Pompton Lakes NJ
>
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