Re: [IRCA] KDWN ratings

[Scott Fybush <scott@xxxxxxxxxx>]

chris and anne wrote:
> *Pat.....KDWN is 33rd out of 39 stations with a 1.2 share last quarter, 
> continuing a downhill slide over the last year.You can go to 
> Arbitron.com, click on topline ratings and then choose which market you 
> are interested in.   Regards, Chris   K4CME   So. Carolina*

It's actually even uglier than those numbers make it look. Those are 
"12+" numbers. Most of KDWN's audience is too old to make the 25-54 
ratings that advertisers buy.

I suspect Beasley will change the calls when it takes over...on the 
other hand, the station's such a non-entity in the market right now that 
with enough PR, they could relaunch it as a "new" station under the KDWN 
calls, too, and nobody would know the difference.

s
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