[IRCA] 960 WPBI goes commercial

["W. Curt Deegan" <WWWR@xxxxxxxxxxxxx>]

Today for the first time 960 WPBI North Palm Beach, FL, began carrying 
advertising.  The first ad heard was for Ovaltine.

A classic country format, WPBI began operation on 4/17 with continuous 
music and occasional promo IDs.  The first PSA -- provided by a music 
organization -- was heard yesterday 6/10, and now the first ad on 
6/11.  They have also added a DJ of sorts introducing some segments of "The 
Country Music Greats Radio Hour".  This is also the first time a canned 
program has been heard.

An open carrier on 960 was first noticed 2/17.  Transmission with a testing 
message and repetitive, random music was heard on 2/27.  Continuous country 
music with very occasional IDs and early sign-offs began on 4/17, with 
gradually later sign-offs on following days.  On 4/19 they began using the 
slogan "Eagle 960" which they continue to use.

WPBI can not be heard here after sunset power reduction.  An improvement in 
daytime signal strength at my location has been noted since 5/15, but with 
changing summertime conditions it's difficult to say if that was me or 
them.  Reception on a normal table or portable radio is difficult with 
their pattern aimed away from this area.  With better equipment they are 
listenable but with some noise, discounting frequent lightning this time of 
year.

They continue to approach normal operations.  WPBI is still listed in the 
FCC AM database as operating under a construction permit. It is not listed 
on Radio-Locator but is in on the  TVRadioWorld web site.


Curt
-------
W. Curt Deegan
Boca Raton, (southeast) FL
[Ten-Tec RX-320D; LFE H-800; JPS ANC-4 Noise Canceler; GAP DSP]


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