Interesting. Why is FM a better
fit?
On a
side note, one of Kansas City's religious stations -- KCWJ-1030 -- recently
switched from adult contemporary Christian to gospel. More info at www.kcwj.com.
From: irca-bounces@xxxxxxxxxxxxxxxx [mailto:irca-bounces@xxxxxxxxxxxxxxxx] On Behalf Of Rick Shaftan Sent: Thursday, January 19, 2006 10:53 AM To: am@xxxxxxxxxxx; irca@xxxxxxxxxxxxxxxx Subject: Re: [IRCA] [NRC-AM] The "mystery" of 1710khz Swaggert is smart enough to know that the audience
for his programming is FM, not AM. Christian AM stations are
notorious poor ratings performers. Over 90 percent of the Christian market
is FM. For reaching a Christian audience, I would rather have an LPFM than
a 10,000 watt AM station.
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