Re: [IRCA] IBOC/analog reception comparisons.

[Russ Edmunds <wb2bjh@xxxxxxxxx>]

--- "Kevin R. in Gilbert, AZ" <amfmdx@xxxxxxxxx> wrote:

> > But there's still something missing here -- if radio listening
> isn't
> > declining rapidly ( according to the numbers ), then why the
> > desperation to change the mechanism/image ??
> 
> This is the $64,000 question and the one that has not yet been
> answered.
> 


*** Actually it may have, between the lines. Clearly we all know at
least anecdotally that radio is no longer cool; no longer as popular as
it once was with the young - no matter what Arbitron may say. Maybe the
numbers are staying the same because more people are living longer and
hence listening longer.

Very clearly there has to be a fear for the decline of terrestrial
radio going forward within the industry. But if you're losing the
young, they're the ones advertisers love - their tastes aren't set yet,
they can be easily influenced and they have money.



Russ Edmunds
Blue Bell, PA  ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20ID
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


		
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