Re: [IRCA] IBOC/analog reception comparisons.

[Russ Edmunds <wb2bjh@xxxxxxxxx>]

--- David Gleason <david@xxxxxxxxxxxxxxxx> wrote:

> The comparison is based on research I have done and that done by
> other
> researchers as to attitudes towards different entertainment delivery
> systems. AM is considered "dead" by nearly anyone under 35, and "not
> cool,
> hip or relevant" to anyone under 25. "Digital" is perceived as being
> good,
> anything that is not digital is not. 
> 
> 


*** That is entirely consistent with what I've determined from
unscientific research, except that I'd push the ages up about 5 years
or so.

But the most interesting thing is what I've maintained all along -- and
what most people with any experience in advertising or media also know
-- that perception frequently trumps reality, and therefore presenting
the thing as 'digital' creates a certain aura which can transcend
whatever elements of reality may be known.

But that aura could in fact wear off rather easily when either the
individual with the perception decides that there's too much distance
between perception and reality, and/or the next cooler thing comes along.

Russ Edmunds
Blue Bell, PA  ( 360' ASL )
[15 mi NNW of Philadelphia]
40:08:45N; 75:16:04W, Grid FN20ID
<wb2bjh@xxxxxxxxx>
FM: Yamaha T-80 & APS9B @15'
AM: Hammarlund HQ-150 & 4' FET air core loop


		
__________________________________ 
Start your day with Yahoo! - Make it your home page! 
http://www.yahoo.com/r/hs
_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://arizona.hard-core-dx.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx