[IRCA] Fwd: [mwcircle] Radio in the Bush: Special Report

[Nick Hall-Patch <nhp@xxxxxxxx>]

From Mike Terry via MW Circle...it's about 
domestic radio, just not North American or European domestic radio....

best wishes,

Nick



> Radioinfo.com
> Tuesday 09 May, 2017
> []
>
> Image: ACMA
> What radio content do Aussies in remote areas listen to and why?
> Are their listening habits different from people in regional and metro areas?
> Radio in the bush explores the radio listening 
> habits of people living in remote and very 
> remote Western Australia (WA). The ACMA 
> undertook the research in 2016 to examine the 
> role of AM radio in the contemporary communications environment.
> Highlights of the report include:
> Radio rules in the bush?remote Western 
> Australians spend significantly more time 
> listening to the radio (13.9 hours in any given 
> week) than does the nation as a whole (8.6 hours).
> AM radio on the road?residents of remote WA 
> spend 6.9 hours listening to AM radio each week, 
> more than double the regional and national 
> levels (three hours each). For almost 
> twoâ??thirds of this time (4.5 hours), they're 
> tuned to AM radio while in the car?compared to 
> an hour nattionally and just under an hour (0.9) regionally.
> Local ABC radio a key community service?62 perr 
> cent of remote Western Australians would tune in 
> to local ABC radio to get up-to-date information 
> in an emergency, after the Bureau of Meteorology 
> (74 per cent), and fire and emergency services 
> (72 per cent). The most commonly reported 
> sources for local news include the local print 
> newspaper (52 per cent), social media (40 per 
> cent) and local ABC radio (38 per cent).
> <http://theacma.cmail19.com/t/d-l-krykmy-dultkhkuu-i/>Radio 
> in the bush?A study of radiio listening in 
> remote Western Australia is available on the ACMA website.
>
>
> Read more at: 
> <https://www.radioinfo.com.au/news/radio-bush-special-report>https://www.radioinfo.com.au/news/radio-bush-special-report 
> © Radioinfo.com.au

Nick Hall-Patch
Victoria, BC
Canada 
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