[IRCA] STLtoday article: Winner who got candy bar, not cash, sues from evharben@msn.com

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This STLtoday.com article -- "Winner who got candy bar, not cash, sues"--
has been sent to you by: "evharben@xxxxxxx"

Hello DXers,

Here is an interesting story of a radio station's fake promo campaign.
Brings to mind the false promo the old KWK 1380 did in the mid 1970s, and
cost them their license!

Enjoy. Comments??

Best abd 73 73s!

Terry Klasek
Saint Louis, Missouri

Winner who got candy bar, not cash, sues
By THE ASSOCIATED PRESS



Below is the link to the story.
http://www.stltoday.com/stltoday/news/stories.nsf/nation/story/57F6B12E0D410B5F8625702A000AC756?OpenDocument

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Here is the story.

LEXINGTON, Ky. - A woman who won a radio contest that promised the winner
"100 grand" sued after the station gave her a candy bar - a Nestle's 100
Grand - instead of $100,000.

Norreasha Gill filed a complaint Wednesday in Fayette District Court
against Atlanta-based Cumulus Media, which owns WLTO-FM in Lexington. Gill,
28, says the station and its parent breached a contract to pay $100,000 to
the contest winner.

Night host DJ Slick sponsored the station's contest to "win 100 grand,"
Gill said in the lawsuit. Gill won by listening to the radio show for
several hours and being the 10th caller at a specified time.

She went to the radio station the next morning to pick up her prize, but
was asked to return later. When she got home, she found that the station
manager had left a message explaining she had won a 100 Grand candy bar,
not money.

Later, he offered her $5,000, Gill said. "I said I wanted $95,000 more,"
she said. "Nobody would watch and listen for two hours for a candy bar."

DJ Slick did not return an e-mail from the Lexington Herald-Leader, but he
said on his Web site that he had left his job. WLTO and Cumulus declined to
comment.

Experts said the radio station could face action by the Federal
Communications Commission.

FCC regulations say contest descriptions can't be false or deceptive and
that stations must conduct contests as advertised.


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