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[IRCA] Vancouver - 730
- Subject: [IRCA] Vancouver - 730
- From: "Eric Floden" <ericf@xxxxxxxxxxx>
- Date: Sat, 14 Aug 2004 12:10:33 -0400
from Friday's Globe & Mail, Wm. Houston's column:
Mojo no go
In Vancouver, the Mojo all-sport radio station is in trouble.
It ranks last in the Vancouver market in audience. Advertising is
disappearing. The station is using promos to fill time.
Mojo has underdone several format changes over the past four years with no
success, leading to speculation Corus Entertainment will either flip Mojo's
format, again, or perhaps even close the station. Another option would be to
sell it to a company that would switch the format to multicultural
programming. Corus owns three additional stations in the market, including
AM leader CKNW.
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