[IRCA] Vancouver - 730
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

[IRCA] Vancouver - 730



from Friday's Globe & Mail, Wm. Houston's column:

Mojo no go

In Vancouver, the Mojo all-sport radio station is in trouble.

It ranks last in the Vancouver market in audience. Advertising is disappearing. The station is using promos to fill time.

Mojo has underdone several format changes over the past four years with no success, leading to speculation Corus Entertainment will either flip Mojo's format, again, or perhaps even close the station. Another option would be to sell it to a company that would switch the format to multicultural programming. Corus owns three additional stations in the market, including AM leader CKNW.

_______________________________________________
IRCA mailing list
IRCA@xxxxxxxxxxxxxxxx
http://dallas.hard-core-dx.com/mailman/listinfo/irca

Opinions expressed in messages on this mailing list are those of the original contributors and do not necessarily reflect the opinion of the IRCA, its editors, publishing staff, or officers

For more information: http://www.ircaonline.org

To Post a message: irca@xxxxxxxxxxxxxxxx