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[HCDX] Radio S'pore Int'l to close
Radio S'pore Int'l to close
http://www.straitstimes.com/print/Latest+News/Singapore/STIStory_244013.
html
RADIO Singapore International (RSI), the shortwave service run by
MediaCorp Radio, is shutting down at the end of next month.
The station, which was set up in February 1994, broadcasts to the region in
four languages, including English, Chinese, Malay and Bahasa Indonesia. It
has a following in countries such as Malaysia, Indonesia, Thailand and
China.
MediaCorp said in a press release on Tuesday that the effectiveness of a
shortwave radio service has 'diminished over time with changing technology
and media consumption habits'.
While FM radio broadcast has remained strong, audiences are turning to a
plethora of alternative channels for their news, such as Internet radio and
the Internet, said its spokesman.
More people around the region are also tuning into MediaCorp's Channel
NewsAsia (International) feed for news and information on global
developments with Asian perspectives and hence it is 'not optimal to
continue with a full regional radio service'.
The majority of RSI's listeners, particularly those from its popular Chinese
service, are middle-aged and older.
Although it offers a mix of infotainment and music programmes on top of its
news and current affairs line-up, industry sources say RSI has been unable
to attract young listeners in recent years and that could be one reason for its
demise.
All RSI staff, which number about 50, will be redeployed to other areas such
as TV news and scriptwriting.
Please read my aricle on SINPO at http://tinyurl.com/yt7qjd
________________________
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........
Zacharias Liangas , Thessaloniki Greece
greekdx @ otenet dot gr ---
Pesawat penerima: ICOM R75 , Lowe HF150 , Degen 1102,1103,108,
Tecsun PL200/550, Chibo c300/c979, Yupi 7000
Antenna: 16m hor, 2x16 m V invert, 1m australian loop
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