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[HCDX] *RAI: "RaItalia" Arriving In 2007



A new project, a new idea and a new mission for RAI International - or 
RaItalia as rumour has it the structure headed by Massimo Magliaro will be 
renamed in 2007. A six-person work group comprising representatives from RAI 
and the Italian premier's office are working on this new project. The RAI 
delegation is headed by Deputy Director General Giancarlo Leone, aided by 
Pierluigi Malesani and Deborah Bergamni. The government delegation is headed 
by the chief of the Information and Publishing Department Paolo Peluffo. The 
group has already met twice (on October 13 and 24) and is expected to 
complete the project's outline by November, Cabinet Undersecretary Ricardo 
Franco Levi reported to parliament. Until now, RAI International has 
operated on the basis of two conventions with the Italian government, which 
officially expired in December 2005. The first, worth 18 million euros, 
dates back to 1962. This covers radio and requires it to produce 11,300 
hours of short-band radio time. The second convention, signed in 1975, is 
worth around 20 million euros and deals with TV. This requires around 700 
hours of TV production (around two hours daily) and 1,380 hours of radio 
production. The total of 38 million euros gross represents 40% of RAI 
Internationals' revenue. Soon, however, things will change. Sources have 
told the VELINO that the two conventions will be merged into a single one 
and will include radio and TV programs. The convention will also be worth 
more in financial terms, at over 40 million euros. The government apparently 
plans to ask RAI International to abandon (or radically reduce) its 
short-wave radio transmissions and to reinvest the 18 million euros under 
the old convention in a better way. This will mean an end to the news in 26 
languages (including Esperanto and Lithuanian) that RAI International 
broadcasts each day: 120 lines, totalling 15 minutes of daily news, which 
are translated and eventually adapted by the team to meet the needs of the 
country it is directed at. In the future, the news will be delivered in just 
five languages: Spanish, French, English, German and Arab. It will be 
broadcast via satellite or, for a while, short-wave radio. This should not 
have a massive impact in terms of employees. Around 80 mother-tongue 
translators and newsreaders deal with the 26 newscasts, around 50% within 
RAI, who will be given other jobs within the company. There are several 
changes planned for the RaItalia program. The priority of the company's 
directors is ensuring that the satellite channel - currently not visible in 
Europe or the Mediterranean - can at least be watched all over Italy 
(possibly by asking to be represented by Sky). There is also talk of two 
different channels for Rai International, one in Italian and the other in 
English. For the future, the program will draw on the best of the public 
service (RaiUno, RaiDue, RaiMed and so on), and will be structured by genre, 
with a particular focus on target markets: Italians abroad as well as 
foreigners enamoured of Italy. Some 18 million euros will be saved from 
ending short-wave radio transmissions and the number of hours of 
self-produced programs will be boosted, particularly sport and news (there 
are rumours of blending with RaiNews 24 and RaiMed). An ad hoc programming 
schedule will also be studied devoted to the promotion of Italian culture in 
the world, which MPs elected in the foreign districts will help plan, on the 
basis they are in touch with the interests of local communities. (velino)

http://www.bclnews.it
http://www.fmdx.it 

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