[HCDX] MediaCorp Radio launches Chinese FM station on Visual Radio

["Zacharias Liangas " <greekdx@xxxxxxxxx>]

 MediaCorp Radio launches Chinese FM station on Visual Radio
 
http://www.indiantelevision.com/headlines/y2k6/june/june214.htm
Indiantelevision.com Team

(15 June 2006 9:00 pm)
 

MUMBAI: MediaCorp Radio has announced the launch of Singapore's 
hit music station Y.E.S. 93.3FM, which is the first Chinese language 
radio station to be made available on Visual Radio.

This makes MediaCorp Radio the first broadcaster to launch the
service in Chinese.

Developed by Nokia and offered by Hewlett-Packard (HP), Visual Radio 
adds a new dimension to FM radio with interactive content and services 
for mobile radio listeners, increasing listener loyalty for radio station 
operators while providing an opportunity to increase data services 
usage for mobile operators., states an official release.

In conjunction with the launch of Y.E.S. 93.3FM, HP has also integrated 
M1 as the second mobile operator in Singapore to offer the Visual 
Radio service to their customers.
M1 will be offering the Visual Radio service to its customers with Nokia 
devices with the Visual Radio application. With Visual Radio, M1 
customers can access appealing visuals, information and 
entertainment of what's playing over the air, check upcoming concert 
dates, purchase ring tones and other mobile content of the artiste, 
participate in radio station promotions, polls, contests, and interact with 
radio DJs and special guests.

HP first engaged MediaCorp Radio to bring Visual Radio to Singapore 
and in December 2005, 987FM became the first radio station in 
Singapore and Asia Pacific to launch the Visual Radio service, adds the 
official release.

Y.E.S. 93.3FM is now the second MediaCorp radio station to offer the 
service. HP continues to improve the mobile content available on Visual 
Radio by partnering with major record labels such as Sony BMG, EMI, 
Universal Music and Rock Records, to provide Visual Radio users with 
the coolest, original mobile artist content to download as they listen to 
the artist's songs over radio. -

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