[HCDX] Sun TV to launch private 14 FM station in Eastern region, India

[sakthi vel <ardicdxclub@xxxxxxxxxxx>]

Manipur is likely to have its first ever private FM
station shortly. Sun TV is planning to start FM
stations in 14 towns in the eastern region spread over
11 states including Imphal, an informed source from
Kolkata said today. 

The group has already acquired the licences to start
FM stations in all the 14 towns of the region. It was
in the process of signing the final agreement with
Prashar Bharati. 

According to the official source, Sun group was likely
to start FM operation in Gangtok in Sikkim, Aizawl in
Mizoram, Imphal in Manipur, Itanagar in Arunachal,
Kohima in Nagaland, Shillong in Meghalaya, Asansol and
Siliguri in West Bengal, Jamshedpur in Jharkhand,
Guwahati in Assam, Rourkela in Orissa, Bilaspur in
Chhattisgarh, Agartala in Tripura, and Port Blair in
Andaman & Nicobar Islands.

"We do not know when we could roll out FM in the east
because that depends on other technicalities like
studio and machineries," said a Sun TV official. 

The group would invest Rs 233 crore for expansion of
FM operations. The company has set aside Rs 183 crore
for setting up studios and Rs 50 crore has been
earmarked for pre operative expenses, it said.

After FM brands like Radio Mirchi of Times group and
Red FM of India Today, the Maran family controlled Sun
TV - one of the leading regional channel in southern
India - is entering the FM market in eastern region
with a splash, the source informed. 

Sun TV hit the headlines for its attempt to enter the
eastern Indian market by taking over RPG cable TV
operations in Kolkata, which was later denied by the
company. 

The Sun group currently has three FM stations in
Chennai, Coimbatore and Tirunelvelli. 

Sun submitted bids for licences in 84 cities through
two subsidiaries called South Asia FM and Kal Radio. 

"We have got 67 licences. Now the group will start FM
operation in at least 46 of them. The agreement with
Prashar Bharati will be signed by May," said the Sun
group official. 

Maran family controlled group would start the FM
operation in east through South Asia FM. Kal FM mostly
owns licenses in south and north India. 

Source:http://www.kanglaonline.com/index.php?template=headline&newsid=31005&typeid=1
++++++++++++++++++
Jaisakthivel,
Chennai


		
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