[HCDX] India's first private FM station

["Mike Brooker" <aum108@xxxxxxxxxxx>]

India's first private FM station

BANGALORE, July 3 (Narad Online): India's first private FM radio station,
'Radio City' was launched here today, marking the opening of the radio
broadcasting industry to private players.

The radio station, which commenced broadcast at 9 am here, is promoted by
Music Broadcast Private Ltd (MBPL) where STAR will supply content and
provide sales and marketing support to MBPL's investments in radio.

Terming Bangalore as a prime market, MBPL's Director Ashok Khinvasara said
here that the company had plans to set up FM radio stations in the other
five cities over the next six to nine months as MBPL holds FM radio licenses
to operate in six cities - Bangalore, Delhi, Mumbai, Patna, Nagpur and
Lucknow.

Radio City on 91 FM aims to reach out to listeners across demographic
barriers with a portfolio of entertainment programming 24 hours a day, the
company said, adding dedicated and enthusiastic radio jockeys would
broadcast from Radio City's state-of-the-art digital studios.

CEO of STAR India Private Limited, Peter Mukherjea, said through its
participation in the emerging sector, STAR --Asia's leading multi-platform
content and service provider, would be able to extend its relationship with
audiences in India by connecting them in more ways than television.

MBPL had procured the license an year back but had to get clearance from 19
ministers justified Khinvasara, on the delay of the launch.

http://in.news.yahoo.com/010703/52/10gst.html

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